It’s widely acknowledged that the costs of attracting new customers is up to five times as much as keeping an existing customer, and with cost per acquisition continuing to rise, this gap may be widening.
Cost-per-acquisition has increased by 1.33% (December 2018 v December 2019) now standing at 8.01% (IRP, E-commerce Benchmarks, 2019).
In today’s competitive business world, it is critical to allocate marketing and sales resource and budget wisely, your customer acquisition strategies and tactics need to be cost effective and deliver the growth results you need.
In this blog, we examine the key marketing and sales activities needed to deliver effective customer acquisition, starting with initial interaction through to qualifying leads and winning opportunities. We will discuss how Customer Relationship Management (CRM) can support the customer buying journey, smarter working, informed decision making and improved performance.