Contact management is an integral part of any organization, and doing it well helps you form strong relationships with people and businesses alike. Proper contact management within a CRM can assist your company in the following ways:
- It keeps your sales and customer service teams aligned by keeping track of ongoing conversations that are latched to the history of each contact in your database.
- It builds and maintains company reputation by allowing you to respond to customer complaints in a timely manner, drawing a positive brand image.
- It keeps your contact records updated and widely shared across the organization.
Collection and maintenance of contacts can be tricky, complicated and time consuming without a CRM. If the process takes longer than expected, it can lead to decreased productivity, frustration and loss of valuable customer information. Three aspects of a CRM which will help improve contact management that we want to draw your attention to are:
- Address Book
- Mobile Accessibility
- Automated data entry