All You Need to Know About Customer Aquisition

Although retention is vitally important, let’s switch our focus today to attracting new customers in order to expand your customer base. As sales professionals and business owners, it’s crucial that we acknowledge our modern prospects’ desire to interact with us on their terms, how and when they choose.
There has been a fundamental shift away from outbound sales techniques and the ‘hard sell’ – cold calling, for instance. In fact I would say that the challenge for businesses like ours today is to sell without selling; modern consumers are simply turned off by what are perceived as old-fashioned methods, preferring to deal with suppliers who let them control the pace and direction of their buying journey.

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