Finding buyers for manufactured product is essential. Making on its own will not drive economic growth – it will only come when those goods are sold. Unfortunately, others are looking at the same customers you are. They will do everything in their power to take your business – and to take your customers.
Fighting back is not just about the cost of goods. A race to the bottom will not drive growth. Before dropping your prices to compete, look at the other weapons in your arsenal.
Customer Relationship Management for manufacturing (CRM) could be the difference between success and failure, but manufacturing companies are very different to other industries. What works in the financial services sector doesn’t always work for the engineers, fabricators and component suppliers that drive manufacturing.